Open market models reward good market behavior in a virtuous cycle. Having trust frameworks, trust framework providers, identity providers, relying parties, and assessors competing directly with each other for business means:

  • More choice for users and websites about the policies that will apply to their interactions.
  • Market pricing for services throughout the open identity infrastructure.
  • Economies of scale as service standardization lowers costs for all parties.
  • Diversity from head to foot of the “long tail”, which is especially important to preserve the diversity of contexts and policies necessary for a healthy online ecosystem…