Rob has spent a working lifetime in IT and the last 17 years in the field of identity. As Business Development Director at GB Group, Rob was tasked with establishing a new division to design, develop and market the UK’s first purpose-built electronic identity verification service. The service became widely recognised as the market leader in age and identity verification with high street banks, building societies, share traders, mobile retailers and the gambling sector amongst several hundred clients. As MD, Rob delivered year on year triple digit growth, achieving profitability in year 3, and accounting for half the group’s revenue by year 5.

As time and the identity market moved on, so did Rob to seek a new challenge. In 2012, Rob started working with a start-up, Innovate Identity. Today, Innovate Identity is regarded as a thought leader in digital identity, providing specialist consulting services to governments, the financial services sector, suppliers and investors, to help them better understand the world of identity and develop digital strategies.