Jim Lound has been involved in the identity business for over 20 yrs. He was at the sharp end of designing, developing and implementing the Experian identity provider platform as part of the GOV.UK Verify service and extending this into the Experian direct to consumer business.

In 2019, when representing Condatis - a Sitekit Company, Jim was responsible for delivering the Digital Identity Scotland Pilot.

Jim is an advocate of customer choice, inclusion, control and experience in respect of the use of federated digital identities & currently is a non-executive director of tScheme.