The introduction of the MyIdentity® scheme designed and managed by Etive, aligned to the Government's Digital Identity & Attributes Trust Framework, has been designed to build greater trust and confidence into the use of a customer's identity verification (IDV) and AML checks, enabling the customer to get these checks done once, to a higher standard, and be able to share their credentials with relying parties through the transaction process.

Identity verification (IDV) and Anti-Money Laundering (AML) checks are a legal requirement as part of the home buying and selling process yet property, mortgage and impersonation fraud continues to grow. Research confirms that most firms still rely on manual checking of IDV and AML and everyone is working to different standards, hence no trust or confidence. Apart from being less secure, it causes delays in the sales process and mortgage applications and increases customer frustration. Since 2018 we have been working on the digital identity trust scheme for the home buying and selling sector embracing all stakeholders from new home builders, estate agents, conveyancer/lawyers, financial brokers and mortgage lenders.