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Balancing User Experience, Privacy, and Security
The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.
In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay. Therefore, most of all Marketing Executives will need to wrap themselves around the customer lifecycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point.
Nevertheless, the General Data Protection Regulation (GDPR) is in force from May 25, 2018, and brings new challenges for EU companies. All business activities including personal data must comply with the GDPR. Not only consumer have extended rights, the definition of what is personal data and how it can be used is changed.
At the Consumer Identity World, you will learn how to satisfy your customers by Delivering highly personal, and very compelling experiences to smart mobile devices, smart systems, cars, utilities and more.
